Senior Consultant, Vetica Group

Layla is a design and strategy leader with extensive international experience in translating design and experience strategy into business value. As Senior Consultant at Vetica Group, she advises organizations on aligning customer experience, design and business objectives. Previously, Layla worked at frog design and has led strategic initiatives for global brands including IKEA, Dentsply Sirona, Porsche, BMW, Volkswagen and Deutsche Telekom across the US, Europe, the Middle East and China. Her work includes the launch of IKEA Home Smart and the development of the AI-powered DS Core platform for Dentsply Sirona.
Alongside her consulting work, Layla contributes to design education as a guest lecturer in HSLU’s postgraduate Design Management program and has spoken at universities including TU München, University of St. Gallen, Darmstadt and NYU.