Lucas has worked on both sides of business – from navigating strategy at scale to the hands-on reality of growing purpose-driven brands. His career spans roles in M&A advisory at PwC, strategy consulting at L.E.K., advising global corporates and private equity firms, and leading eCommerce Strategy at Woolworths, where he helped shape the long-term vision and digital transformation of Australia’s largest retailer. With deep experience across strategy, M&A, and eCommerce, Lucas is passionate about making business thinking clearer, more human, and genuinely useful. 
 
Lucas is a Guest Lecturer for Leading Beyond Design.